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Guatemala announces a tourist campaign of 3.9 million dollars

The Guatemalan Tourism Institute (Inguat) officially presented today the campaign "Discover the secret country, Guatemala, Heart of the Mayan World", which has been in force since 11 November and whose amount is 3.9 million dollars.

Guatemala, Nov 23 (EFE) .- The Guatemalan Tourism Institute (Inguat) today officially presented the campaign "Discover the secret country, Guatemala, Heart of the Mayan World", which is located effective from November 11 and whose amount is 3.9 million dollars.

The tourism promotion campaign will travel to the United States, Canada, Mexico, Colombia, Germany, France, Italy, Spain and the United Kingdom and will be available until February 28, 2018.

On November 20, the local press published some photographs of Inguat advertising in Times Square in New York, which had not been made public by the authorities.

"Undertake tourist promotion campaigns in different media abroad, which put in value the natural beauties, cultural riches among others, is part of the purposes and functions defined for the Inguat, according to its organic law, "the tourism office said today in a statement.

The promotional will use "conventional and digital media", in order to have "more accurate metrics using the Shazam application to optimize views and scope of national and international advertising, "said the Inguat.

According to the document, Shazam allows users to interact and can access the website of the institute, as well as special events and some details of the country.

The general director of Inguat, Jorge Mario Chajón, mentioned that for the campaign "the best locations have been achieved. for advertising and it has worked to have the best prices. "

The ads to attract travelers to the Central American country will be visible on sites like Trip Advisor, Google, Facebook, Instagram, Twitter, CBS News, as well as on the exterior of buses, taxis, billboards, murals and screens "like Times Square", which, according to the Inguat, "a few days ago generated many positive comments and viralization through social networks. "

In its statement, Inguat mentioned that until September 30, 2017, 1.5 million people had arrived in Guatemala. people "non-residents of the country", of which 1.3 were tourists and 75,813 were "cruise passengers" and 238,011 visitors "of the day".

The Institute indicated that it considered that these visits left a foreign exchange income for tourism of 9.220 million quetzales (1.259 million dollars).

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