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A new "black Friday" in the US, but each year losing more of its original profile

The United States once again arrived at the "black Friday" consumption fever, a custom that extends for several decades but, as time goes by and customs change, it goes losing enthusiasm and the original profile.

New York, Nov 24 (EFE). - The United States once again arrived at the consumption fever of "Black Friday", a custom that extends for several decades but, as time goes by and they change customs, they lose enthusiasm and the original profile.

The big shopping centers awoke today with the traditional queues of people waiting for the opening of stores to take advantage of the sales, although some, like the Macy's chain, decided to get ahead on Thursday afternoon.

Sales volume figures are not expected to be known before the next week, because the commercial chains tend to drag the results of the weekend and "cyber Monday", but it is believed that the data will be better than in 2016.

According to calculations of the National Federation of Retail Trade, in the most intense period for purchases throughout the year, in November and December, there will be an increase of 4% compared to the sales of the year last, up to 682,000 million dollars.

Only this Thursday, when the offers began, Internet sales grew 18%, up to 2,870 million dollars, and until the first Today's hours of this "Black Friday" had risen 18%, to 640 million dollars.

"Black Friday", or "Black Friday", began with that name in the middle of the years United States, a custom that has been exported to other countries, in many cases also with the name in English.

But the change of customs that is taking place among consumers Americans, who bet more every day on internet sales, and the new commercial strategies of the big chains are playing down the importance of the date.

Strategies include the dispersion of commercial promotions between the dates before and after the "Black Friday", a consumer party that also becomes more confused every day with the "cyber Monday" that will be next week.

"We have been accessing offers with the name of 'black Friday' for two weeks," analyst Brian told CNBC. Nagel, from Oppenheimer.

But the most radical change is due to the fact that the big commercial chains are betting more and more on Internet sales, trying stealing the land from the Amazon giant, and this signature, in turn, makes people go less to physical stores.

And this points to "cyber Monday," a custom that arose in the United States when, after the holidays on Thanksgiving and the following weekend, the Americans returned to the office and went shopping online.

But today in day, with access so widespread to the internet and mobile devices, "we are connected continuously, we buy at any time," says the analyst of the firm Pro4ma Liz Dunn.

In fact, although the tradition continues to be crowded before the physical stores to take advantage of the sales of this day, Amazon joined this year also to "Black Friday", with its own offers, especially the technology products that makes that brand.

In the long run, according to Dunn, the "black Friday" is becoming a habit that is being focusing on the youngest, but not so much to pounce on the offers, but as a social act of fun in the shopping centers.

The date is used for all types of offers, which are not necessarily linked to the purchase of a product.

The State of New York, for example, today launched a promotion to allow free entry to their parks natural, and forget a little consumer fever. New Yorkers to come out and take advantage of our natural parks, "said state Governor Andrew Cuomo.

" Black Friday ", although in the end does not contribute as many benefits as calculated, so far it has been profitable in New York parquet.

Today, Macy's ended the session of Wall Street with an advance of 2.13%. benefited the e-commerce giant Amazon, which rose 2.58% on Friday.

And if it is a benefit for this date, the Amazon founder, Jeff Bezos, can be happy, because thanks to this advance of Amazon has been temporarily placed in the richest person in the world, with a fortune of about 100,000 million dollars.

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