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68% of Brazilians are willing to buy during Black Friday

68% of Brazilians are willing to buy during "Black Friday" or Black Friday compared to 61% registered last year, according to a Google Brazil survey released today which reflects the timid recovery of the economy after two years of deep recession.

Sao Paulo, Nov 23 (EFE) .- 68% of Brazilians are willing to buy during the "Black Friday" or Black Friday compared to 61% registered last year, according to a survey of Google Brazil released today that reflects the recovery of the economy after two years of deep recession.

The survey indicated that 80% of consumers surveyed prefer buy online, while only 11% said they had reported discounts from word of mouth or other forms of advertising.

The celebration of Black Friday arrived in Brazil relatively few years ago and it is already a date marked in red in the calendar of stores in the country, which have managed to attract consumers for the juicy discounts they offer, up to 80% in some cases.

According to data from the Ebit company, only in digital commerce is Black Friday expected to move 2.19 billion reals in Brazil (about 680 million dollars), 15% more than in the same period of 2016.

The sector expects a greater influx of clients, encouraged by the improvement of the economy, which expanded by 1% in the first quarter of this year and 0.2% in the second.

The timid recovery forecast for 2017 contrasts with the deep fall in gross domestic product (GDP) in the two years previous.

The Brazilian GDP collapsed 3.8% in 2015 and 3.6% in 2016, one of the worst crises in recent decades, which severely affected the internal market traditionally one of the engines of the economy of the country.

The severe recession triggered the unemployment rate, which reached 13.7%, but in September and fell to the 12.4%, which is equivalent to some 13 million people without work, according to official data.

Black Friday was born in the United States as a day of heavy discounts in commerce on next day to Thanksgiving to kick off the Christmas campaign, which generates long queues and scenes of hysteria at the doors of the establishments.

In Brazil, stores and department stores announced that they will remain more open hours to meet all the demand, some of which even advanced their offers to the night of this Thursday. EFE

cms / eat

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