Santiago de Chile, Nov 21 (EFE) .- Chile is showing the worldwide relevance of its most traditional wine industry with the presentation of vines that produce vines Heritage in business meetings and specialized tastings that take place this week in Holland, Belgium and France.
Representatives of eleven vineyards in the Valles del Maule, Itata and Biobío met earlier this week in Amsterdam to showcase their wines and sparkling wines, made with heritage strains such as Carignan, País, Cinsault, Semillón and Moscatel, between others.
"We are very pleased to see the interest of the Dutch market in our new wine offer, both the tasting and the business round have been very successful," he said. Alejandro Buvinic, director of ProChile, said in a statement this agency in charge of promoting Chilean exports of products and services.
The wines made with strains "They are wines that refresh the presence of Chile in international markets," said Buvinic in an event that featured the presence of prominent sommelier Héctor Riquelme.
The promotional activities, in which each vineyard made an official presentation of its wines, began last Monday in Amsterdam with a tasting aimed at journalists. specialized, bloggers, sommeliers and representatives of the industry.
Subsequently there were about 200 business meetings with Dutch importers and distributors, who they showed their interest to know the new products.
"The Netherlands is a market in search of new experiences and bets around wine that wants to know different varieties and that He values the production in an increasingly natural way, "said ProChile's commercial attaché in the Netherlands, Osvaldo Marinao.
The presentation in the European city, especially aimed at promoting the export capacity of micro and small production companies, had as background the one carried out last July in Colombia.
"Our country is the fourth world exporter of wines, with amounts exceeding 1,800 million dollars. identity, "explained the representative of ProChile.
The heritage vineyards are located in old plantations in the Maule, Ñuble and Biobío regions, in the southern zone of Chile; Inks and whites, such as Cinsault, Carignan, País, Moscatel and Semillón, among others, which have taken off very much appreciated by consumers and experts.
According to the Fundación para la Agrarian Innovation (FIA), the agricultural heritage are all those products and / or processes that have a social and symbolic significance and that are also part of the history and development particular of a community associated with a specific territory.
This definition includes grapes or winemaking processes that meet these characteristics, but more than "heritage grapes" the transcendental lies in the traditions and the rescue of its history, which considers several generations predecessors.
After passing through Holland, the mission will continue this week your tour of Europe. for his work in favor of the promotion of wine in the world.
This is the Voice of Wine, an award created by the World Bulk Wine Exhibition to distinguish the work of those who stand out for the defense of the values of wine and its defense of this important industry from the economic, cultural and social point of view.
The award recognizes ProChile for its constant impulse of Chilean wine in the markets and its marketing and advertising campaigns. banners of the Chilean foreign trade.
This award, which has been awarded for seven years, has had several winners such as Wines of Moldova in 2016, Wines of South Africa in 2017, the Corporación Vitivinícola Argentina in 2013 and the International Organization of Vine and Wine in 2011, among others.