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Uruguay joins with Latin American neighbors to increase Chinese tourism

The Vice Minister of Tourism of Uruguay, Benjamin Liberoff, said today in Beijing that this country is committed to an alliance with its Latin American neighbors to offer multi-destination tourism to the Chinese traveler and increase, thus, their influx in the medium term.

Peking, September 19 (EFE) .- The Vice Minister of Tourism of Uruguay, Benjamin Liberoff, said in Beijing today that this country is committed to an alliance with its Latin American neighbors to offer a multi-destination tourism to the Chinese traveler and thus increase its inflow in the medium term.

"Any action that takes place from China to America, we understand that it has to be multi-destination, "the Uruguayan official told Efe on his way through the Chinese capital to present the XI China-LAC Business Summit to be held next November in Punta del Este

"When the Chinese tourist travels there, it is not conceivable that he will do so to know a single country," added Liberoff, who spoke of a "multilateral cooperation" with neighbors such as Argentina, Colombia, Ecuador, Cuba, Costa Rica or Peru, whose legations also participated on Tuesday in launching the Sino-Latin summit. this collaboration at two levels: the government, "establishing the necessary platforms", and the private one, "in which interrelated tourism packages. "

" It does not help visa facilitation or improved connectivity if the above condition does not apply, "he said.

Liberoff traveled to China to participate in the twentieth General Assembly of the World Tourism Organization (UNWTO), held in the Chinese city of Chengdu (south-central) and from which Uruguay was elected, for first time member of the Executive Committee for the period 2018-2019.

During his tour of China, which also included a move through Shanghai, Liberoff has held several meetings with tourism authorities as well as with various representatives of the sector, with whom it has signed various agreements and memoranda of understanding.

Last week, Liberoff had a meeting with an important Chinese airline with which it signed a memorandum of understanding so that, in 2018 - year in which 30 years of the diplomatic relations between Uruguay and China are fulfilled - airplanes Chinese passengers can reach Montevideo, via Mexico or Lisbon.

Also, on Monday signed a second memorandum with the Chinese tour operator CTRIP "in order to analyze some concrete steps, taking into account the scale of Uruguay and our multi-purpose goal, "he said.

This morning he met with the director of travel agencies in China, who supported a Uruguayan promotional tour in this country, scheduled for next year, and offered the possibility that the Chinese authorities would do the same in Uruguay with a program of As a culmination of its visit, Liberoff will sign tomorrow an agreement with the state television channel CCTV, so that it broadcast different television programs in the which will promote Uruguay as a tourist destination.

For its part, the Uruguayan ambassador in Beijing, Fernando Lugris, stressed the importance of promoting not only Chinese tourism towards

Uruguay has received 1,500 Chinese travelers in 2016 and expects to at least triple that number in the next two years. the next five years, for which he plans to have qualified staff who not only speak Chinese but also "are able to understand the culture and traditions of the country, "said Vice Minister Liberoff.

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