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United States culminates several days of consumer fever with the "cyber Monday"

The United States is experiencing another "cyber Monday", the date on which "online" stores take advantage of the latest spate of consumerist fever around Thanksgiving and this edition esteem will beat sales records, above 6,600 million dollars.

New York, November 27 (EFE) .- The United States is living another "cyber Monday", the date on which "online" stores take advantage of the latest spate of consumerist fever around the Action Day. Thanks and that in this edition it is estimated that sales records will beat, above 6,600 million dollars.

According to Adobe Digital Insights, which analyzes online transactions of the one hundred largest web retailers in the United States, last "Black Friday" online sales increased by 16.9% compared to 2016 and reached a figure never seen before: 5,030 million dollars.

Precisely the same increase of 16.9% had been achieved this Monday already at 10.00 local time (16.00 GMT), when buyers had spent 840 million dollars in this new batch of offers focused on digital commerce, which each year displaces a little more traditional.

Adobe estimates that at the end of the day sales will exceed 6.600 million dollars, more than 16% compared to 2016, with what this "cyber Monday" achieved a milestone: become the day of greatest sales in the history of the United States.

giant of Amazon electronic commerce, whose tentacles reach sectors as diverse as fresh food, fashion or electronics, is one of the biggest beneficiaries of this long "end of week "marked by Thursday of Thanksgiving," black Friday "," Saturday of small business "and" cyber Monday ".

Amazon's shares, which are quoted at almost 1,200 dollars, have experienced increases throughout these days, which contrasts with the decreasing numbers of buyers who come in person to large stores such as Macy's, specialized in fashion, or Wal-Mart, which also sells household items or electronics.

Far away are those shocking images of a few years ago in which hordes of buyers waited anxiously at the doors from the stores to "fight" over the discounted products.

"I think that world is gone," Wal-Mart CEO Greg Foran told The Wall Street Journal. to the "chaos" of "black Friday" that could be experienced about ten years ago.

Some of the "old" retail chains were reluctant to fully succumb to electronic commerce these days and face the low prices of Amazon distributing their discounts between the physical store and the online catalog.

As a consequence, the avalanche of people and orders splashed the profiles on the social networks of Wal-Mart, Target or Macy's with complaints from buyers who had decided to go to their stores and saw products as desirable as the iPhone exhausted or faced problems when going to the cash register.

While on Friday there was more chance of discovering "bargains" in electronic items, such as tablets or televisions, for this Monday, which gravitates around screens and clicks, Adobe indicated that the best discounts will be found in toys.

In anticipation of this and in a Attempt to deal with Amazon, Wal-Mart has added millions of products to its website in the last year and, in the face of this edition of the consumer party, has the most bought in its catalog, according to the New York newspaper.

Among the firms that had the best "cyber Monday" were on the stock market today were several fashionable, such as American Eagle Outfitters, Dillard's or Gap, which rose up to 10%, while down Wal-Mart, Target and Macy's, down to 1.6%.

The backward movement of Macy's may be due to the outrage that caused among the buyers after the failures suffered on Friday in its credit card collection system, although their titles have long been resenting the new forms of consumption and have lost more than 42% of their value so far this year.

The convenience of comparing prices over the internet on your mobile phone or tablet, whose web traffic is expected to exceed first time to computers, is an incentive this Monday for many, who may manage to get those items at unbeatable prices that did not find the previous days.

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